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Enterprise network marketing planning book, enterprise network marketing planning book model text

Enterprise network marketing planning book, enterprise network marketing planning book model text

1. Clarify the phased business goals that network marketing wants to achieve. Network marketing gains = how much sales performance network marketing brings-how much money is invested in network marketing = how much IP traffic is brought in total → how much is converted views → how many potential customers have been converted → how many direct customers have been converted → how many repeat purchases have been made → how many customers have helped you Plan 2. Enterprise network marketing planning book is an enterprise strategic analysis method that analyzes according to the established internal conditions of the enterprise itself and finds out the advantages, disadvantages and core competitiveness of the enterprise. Among them, strategic internal factors (“what can be done”):S represents strength (advantage),W represents weakness (weakness); External factors (“what can be done”). 3. Different industries have different network marketing techniques. Different companies have different writing methods of network marketing books. 4. Positioning of product customers write marketing soft articles for customer groups.

I. Strategic overall planning: Market Analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting. II. Marketing website: Website structure, visual style, website column, page layout, website function, keyword planning, website, design and development. III. Communication content planning: Brand Image copywriting planning, product sales concept planning, product sales copywriting planning, investment promotion copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning. IV. Integrated Communication promotion: search engine ranking optimization, blog marketing, microblog marketing, Forum Marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, virus transmission methods such as public relations activities. V. Data monitoring and operation: Website ranking monitoring, dissemination data analysis, statistical analysis of website visits, analysis of visitors, consultation and statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

I. Strategic overall planning: Market Analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting. II. Marketing website: Website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development. III. Communication content planning: Brand Image copywriting planning, product sales concept planning, product sales copywriting planning, investment promotion copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning. IV. Integrated Communication promotion: SEO ranking optimization, blog marketing, microblog marketing, Forum Marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, virus transmission methods such as public relations activities. V. Data monitoring and operation: Website ranking monitoring, dissemination data analysis, statistical analysis of website visits, analysis of visitors, consultation and statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

I. Strategic overall planning: Market Analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting. II. Marketing website: Website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development. III. Communication content planning: Brand Image copywriting planning, product sales concept planning, product sales copywriting planning, investment promotion copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning. IV. Integrated Communication promotion: SEO ranking optimization, blog marketing, microblog marketing, Forum Marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, virus transmission methods such as public relations activities. V. Data monitoring and operation: Website ranking monitoring, dissemination data analysis, statistical analysis of website visits, analysis of visitors, consultation and statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

Five plans of enterprise network marketing planning book: I. Overall strategic planning: Market Analysis, competition analysis, audience analysis, brand and product analysis, refining unique sales ideas, formulating creative strategies, overall operation procedure planning, investment and expected setting. II. Marketing website: Website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development. III. Communication content planning: Brand Image copywriting planning, product sales concept planning, product sales copywriting planning, investment promotion copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning. IV. Integrated Communication promotion: SEO ranking optimization, blog marketing, microblog marketing, Forum Marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, virus transmission methods such as public relations activities. V. Data monitoring and operation: Website ranking monitoring, dissemination data analysis, statistical analysis of website visits, analysis of visitors, consultation and statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

I. Strategic overall planning: Market Analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expectation setting. II. Marketing website: Website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development. III. Communication content planning: Brand Image copywriting planning, product sales concept planning, product sales copywriting planning, investment promotion copywriting planning, product word-of-mouth copywriting planning, news information content planning, and various advertising text planning. IV. Integrated Communication promotion: SEO ranking optimization, blog marketing, microblog marketing, Forum Marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, virus transmission methods such as public relations activities. V. Data monitoring and operation: Website ranking monitoring, dissemination data analysis, statistical analysis of website visits, analysis of visitors, consultation and statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

1. Clarify the phased business goals that network marketing wants to achieve. Network marketing gains = how much sales performance network marketing brings-how much money is invested in network marketing = how much IP traffic is brought in total → how much is converted views → how many potential customers have been converted → how many direct customers have been converted → how many repeat purchases have been made → how many customers have helped you plan. 2. Enterprise network marketing planning book is an enterprise strategy analysis method that analyzes according to the established internal conditions of the enterprise itself and finds out the advantages, disadvantages and core competitiveness of the enterprise. Among them, strategic internal factors (“what can be done”):S represents strength (advantage),W represents weakness (weakness); External factors (“what can be done”). 3. Different industries have different network marketing techniques. Different companies have different writing methods of network marketing books. 4. Positioning of product customers write marketing soft articles for customer groups. 5. To make an enterprise website marketing, the enterprise needs to seriously consider the following three questions: (1) Can your website be found by customers? How do you let customers browse your website? (2) is your website enough to attract customers? What content and form do your website use to attract them? (3) Does your website have considerate customer service?

Nowadays, it is very difficult to put their products into consumers’ hearts and make them accept and recognize them. Because there are already many similar products, they are very competitive. Enterprise network marketing planning is a very important process. Enterprises should carry out several steps to carry out network marketing, and must make the enterprise’s plan, that is, the enterprise network marketing plan. Comprehensive consideration of problems: starting from the market, creativity should be unique, creativity should be feasible, Team consciousness and division of labor and cooperation; Adaptability to solve problems at any time; marketing Planning plan for the purpose of improving enterprise brand and efficiency.

1. Positioning of network marketing. This part is mainly the positioning of profit model, target customer group, core product positioning and unique selling point positioning, positioning the world, first determine the direction of entering the internet. 2. Marketing websites. When the positioning is done well, it is necessary to show it to customers. Marketing websites assume such a responsibility, which can solve three problems of customers. Why buy? Why do you believe it? Why do you need to consult immediately? 3, network promotion, this is the enterprise network marketing workload is relatively large, as for the promotion method, need to combine the enterprise’s products and budget. It is recommended to do both free and paid promotion, which is better. 4. Network operation, no matter how good the first three parts are, problems may occur in the actual implementation. In addition, how good strategies need to be implemented by people, network operation is to solve these two problems.

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