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Sports marketing, sports marketing planning book

Sports marketing, sports marketing planning book

Nowadays, enterprises generally need to do sports marketing, and the common practice is to find a sports marketing company to cooperate. No matter in experience or resources, we can get the greatest help. Even famous sports brands like 361 ° and Hongxing Erke also choose to cooperate with double-edged sword sports, with the help of their teams and resources to play sports marketing, the results achieved now are also remarkable.

: I want you to recommend a sports marketing company called desports. If you have cooperated with our company, it has the business of this side on desports. Their DE Miadad plans to create a recorded film with independent intellectual property rights in China, make films, documentaries, short films and other forms.

It is not clear that sports marketing companies are not intermediaries who carry out related marketing activities around “sports events. (You first search the concept of” sports marketing “online, and understand this, you will know what such companies do.) general marketing modes include: Event Management, athlete brokerage profits such as: Transfer of event broadcasting rights, advertising management, athlete endorsement, etc.

I feel good, and many people do sports marketing. I find that Zhimei sports is better, which has great advantages. If you want to do it, it can also be done by sponsoring their industries.

I know that sports marketing can find some big companies. I think Zhimei sports is not bad. They have formed strategic cooperation with many sports authorities, and their business scope is relatively wide, you can use them to do sports marketing.

Today, January 16, www.iyiou.com was invited to participate in the “2015 Sports Big Business annual summit and award ceremony” sponsored by sports big business, co-sponsored by Orientation Group and supported by Shenzhen Cultural and sports tourism bureau “, during the day, the on-site host takes the form of round table discussion with the guests. Among them, the sharing guests with the theme of “how to do well in sports marketing for enterprises” include Ma Guoli, president of Yingfang (China), Liu Jianhong, chief content officer of LeTV, and Li Sheng, CEO of Shengli family, the following is a summary of guest sharing compiled on www.iyiou.com: Ma Guoli, president of Yingfang (China) 1. Paying attention to team training, product consideration and compromise are actually the most successful performances in the negotiation. 2. With the development of technology, mobile users have to win the world, but traditional channels still have a place; 3. Fragmented communication is more accurate and can capture future target consumer groups, it has more practical significance; 4. With the materialization of sports associations, including millions or even tens of millions of people who like this project, and with new media mobile terminals, it will bring a new situation. LeSports chief content officer Liu Jianhong 1. Now marketing and content are bound together. Good marketing is emotional marketing, which is natural. If sports want to do a good marketing, it must be replaced by emotion; 2, once the influence of self-media is bigger, users can help you share content spontaneously. Secondly, they attach importance to user experience and provide services. Moreover, in my opinion, enterprises should be like a grocery library with everything, we should also respond quickly enough to find out what users want in time, and finally provide considerate service. Self-media marketing is also a precision marketing; 3. New media should get rid of the traditional concept of pure content. New Media provides services with content as the core; 4, sports marketing is no longer fragmented as in the past, and should be committed to opening up channels so that users can naturally enter consumption scenarios; 5. The development of technology has established an interactive sharing community, it is like setting up a “gate” to make users reluctant to leave once they come in. 6. The power of self-media cannot be ignored. Sports marketing seeks to constantly iterate and update ideas; 7. Ma Huateng will not sleep well again, because WeChat will soon be replaced. Li Sheng, CEO of shenglishijia 1. The Internet has a fundamental influence on sports marketing, especially the traditional 15s and 30s advertisements. If the brand logo is exposed in an event, the advertisement can be replaced. Because the event has the authenticity that the virtual advertisement does not have, the event has a more profound influence on people; 2, sports industries that do not make money are all fooled; 3. Chinese sports deposit too little on brands. Sports should first make good products and then do marketing to find sponsorship. Along the way, I summed up four words-Love House and black wood. I didn’t build a “house”. Once the bubble faded and the capital burned out, the consequences would be very serious; 4, the productization of sports requires the joint efforts of marketing elites from all walks of life; 5. Although it is said that we should do traffic entrance or something, we pay more attention to emotional entrance, for example, there is rarely a place in Beijing where 40,000 people can gather together to curse their mother. This is the emotional entrance. Only when the Enterprise catches the people who really like sports can it seize the sports IP and plant seeds around the emotional entrance. The next step is to wait for the traffic to be realized. Sports is actually a Trojan horse.

I think the most important thing for successful sports marketing is to maximize your own interests. As long as you feel that you have earned money, it is successful. For example, 361 °, with the help of double-edged sword Sports, has become the official partner of the 2016 Rio Summer Olympic Games and Paralympic Games. Although the Olympic Games have not yet begun, the huge brand benefits it can bring can already be predicted, sports marketing like this is undoubtedly a model in successful cases.

At present, I only know a double-edged sword sports company that is engaged in sports marketing. It is said that they have done well in this aspect. 361 ° and Hongxing Erke have cooperated with them. The former has become the official partner of the 2016 Rio Summer Olympics and Paralympic Games through the operation of double-edged sword sports, the latter has become “the first brand of Chinese tennis” through its overall planning service of sports marketing “. I think if you want to do sports marketing, you might as well go to them and have a look.

In fact, it is very simple to find out the way. First, we must understand the characteristics of the product, and then choose the appropriate media to promote our products according to the audience. You can consult double-edged sword sports for this problem. They have many years of experience and should be able to help you.

Nowadays, enterprises generally need to do sports marketing, and the common practice is to find a sports marketing company to cooperate. No matter in experience or resources, we can get the greatest help. Even famous sports brands like 361 ° and Hongxing Erke also choose to cooperate with double-edged sword sports, with the help of their teams and resources to play sports marketing, the results achieved now are also remarkable.

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