Integrating marketing, integrating marketing incentive plan
Drawing lessons from related concepts and research methods such as “network marketing” and “blog marketing” proposed by Feng Yingjian, the founder of new competitive network marketing management consultant Feng Yingjian explained the concept of network marketing for all employees as follows: “All-staff network marketing (TIM) is a new network marketing idea and Mode formed on the basis of the general principles of traditional network marketing due to the development of Internet technologies such as WEB2.0, so that network marketing will be extended to every employee of the enterprise, even the relevant personnel of each organization in the whole business process. Everyone can exert influence on the network marketing activities of the enterprise according to personal knowledge resources. “As for the concept of” network marketing “, Feng Yingjian defined it as follows:” network marketing is an integral part of the enterprise’s overall marketing strategy and is carried out to realize the enterprise’s overall business objectives, various activities that take the Internet as the basic means to create an online business environment.” Thus it can be seen that the network marketing of all employees is still based on the traditional basic ideas and methods of network marketing, and the products, technologies, corporate culture, management ideas, development trends and so on of the enterprise, spread to users and the public in different forms through relevant personnel and individuals. Among them, personal knowledge resources and expression ability will become the key factors that individuals contribute to the network marketing of all employees, which is one of the basic characteristics different from traditional network marketing.
The first thing to explain is the process of “marketing”; As a marketer, one must understand the production and manufacturing process of commodities and the audience group. Then, as a quality inspector, you are a professional who knows this product very well, explaining the product to consumers from the inside out, or jointly carrying out marketing activities with marketing partners, what a perfect combination? Can sales and sales be bad?
Mengniu, one of the two domestic dairy giants, officially entered WeChat business. At present, Mengniu has registered a WeChat public account named “Mengniu integrating marketing” and built Mengniu integrating marketing micro mall as a platform for WeChat business, at present, all netizens who are interested in micro-commerce have an authoritative authentic micro-mall platform with guaranteed quality, if you have channels, you can make money through Mengniu integrating marketing Mengniu integrating marketing micro mall! Mengniu integrating marketing micro mall you only need to pay attention to Mengniu integrating marketing WeChat public account to enter the WeChat business army! Then, in the bottom menu bar of the “Mengniu integrating marketing” WeChat public account, there is “Mengniu micro mall”. After entering, there is a personal center at the bottom, which will be promoted immediately, then you can register Mengniu to distribute cattle, and then you can generate your own exclusive promotion page! On the promotion page shown in the following figure, you can send it to any WeChat group, Friends Circle and webpage. Mengniu integrating marketing mobile version is from the dairy Internet multi-level distribution platform promoted by Mengniu’s Mengniu nationwide. Mengniu integrating marketing micro mall mobile version is that netizens can become WeChat merchants of Mengniu, open your own personal micro-store through Mengniu integrating marketing micro-mall, so that netizens can develop lower-level distributors and sell milk through their own Mengniu integrating marketing micro-mall to get Commission Commission Commission! Mengniu integrating marketing mobile version is actually the internal employee price that Mengniu employees enjoy when purchasing products in micro mall. Mengniu integrating marketing micro mall is actually an internal purchase platform for Mengniu employees. Mengniu integrating marketing micro mall compared with other brands of micro mall, Mengniu integrating marketing micro mall is the official Mengniu mobile phone micro mall launched Mengniu Dairy. Netizens purchase milk powder products through Mengniu integrating marketing micro mall with a 20% discount, 20% of the re-discount transaction amount; 8.8-9% discount for dairy products, 12% of the re-discount transaction amount, in the form of points, 1 yuan = 100 points. In Mengniu integrating marketing micro mall, you can see the current flagship products of Mengniu, including the flagship products of Mengniu, such as pure Zhen sour milk, Deluxe, zhenguoli, and new Yangdao. Mengniu integrating marketing the retail price of a box of milk powder in WeChat city is 1800 yuan, and the purchase price of employees is 1800*0.8=1440 yuan with a discount of 20%, and the transaction amount is 1440*0.2=288 yuan with a return of 20%, that is, Mengniu employees only need 1152 yuan to buy it. Mengniu integrating marketing micro mall big eyes cute banana milk, market retail price 55 yuan, The purchase of employees with a discount of 8.8 is 55*0.88=48.4 yuan, and 12% of the transaction amount returned is 48.4*0.12=5.808 yuan, that is, Mengniu employees can take it home with 42.6 yuan. And all free shipping! Mengniu integrating marketing micro-mall shares its micro-mall connection with relatives and friends to consume Mengniu products. You and friends can also withdraw points. Having milk to drink and making money, this is much more affordable and cost-effective than those selling health care products in your circle of friends.
Integrating marketing refers to the organic combination of marketing methods and factors such as products, prices, channels, promotions (4P), demands, costs, convenience, and services (4C) of enterprises, achieve the integration of marketing methods and implement integrated marketing.
One of the reasons why WeChat public accounts cannot be used normally is Violation. The second reason is that the amount of information is overloaded in a short period of time. For example, there are too many people sending information at the same time when some public accounts initiate red envelope snatching activities, cause downtime. If the WeChat public account is sealed, it must be a violation or reported by the user. 1 The account sends information about yellow gambling drugs or talking about politics to be sealed by the system 2 the account guides the user to pay attention to, forward or publish lottery violation information to be banned by the System 3 the account releases violation information to be effectively complained by the user, banned by WeChat official
I don’t know its authenticity. However, I think it is a very good choice for operators to encourage all employees to promote their own business. At least before a business is generally recognized by potential consumers, this will help form the first batch of users. However, it should not be that all employees share marketing tasks, and all employees are treated equally. Integrating marketing at least the following points should be done: 1. The sales department and Business Hall should not participate in the integrating marketing, and different strategies should be implemented. 2. Employees themselves should first become users of this business at a very low cost. 3. Establish a good internal and external information feedback mechanism, and quickly respond to problems arising in the promotion (preferably through the Internet platform or internal knowledge management platform). 4. Except sales front-line employees and senior managers, other employees only award without penalty. The rewards obtained by those who sell more can be promoted gradually. In addition, since the three major operators are all business operators, all of which are providing internal free virtual networks or other similar services, they can consider giving some subsidies to existing users selectively, encourage them to bring new users to the Internet. Of course, integrating marketing, the premise for users to do well in marketing is to have a good product that can attract users and is worthy of users’ recommendation, as well as a scientific tariff system structure acceptable to users. Related: Nearly half of the respondents believe that before the end of the year, China Unicom’s 3G users exceeded mobile [original 2009-11-04] operators to do no applications: the choice of seeking death OR waiting for death [original 2009-11-06] the development OR restricted jurisdiction of mobile Internet is vague [original 2009-11-03] the epoch-making significance of the official listing of Chinese iPhone [original 2009-10-30]
Personally, I think Ma Huateng from Tencent is good.
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